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KENTRIX IS YOUR ONE STOP SOLUTION

FOR GO-TO-MARKET PLANNING NEEDS:

Finding new customers

Growing on existing customers

Identifying the right locations to scale your business

Managing customer risks

OUR SOLUTIONS

LSI® segments 915 million Indian consumers by lifestyle, preferences, and behavior, enabling targeted and customized marketing.

A micro-market location intelligence tool using demographic, socio-economic, and POI data for store and supply network planning.

LSI® segments 915 million Indian consumers by lifestyle, preferences, and behavior, enabling targeted and customized marketing.

A financial behavior analysis tool that provides insights into creditworthiness and financial stability based on consumer data.

A data tool for personalized social media targeting by integrating lifestyle, demographic, and behavioral data of the customers.

OUR CLIENTS

FIRST PARTY DATA ENRICHMENT

Journey Into the Heart of The Consumer: Kentrix Data Universe

Operating across a database of 91.5 crore Indians, we bring to you deep and precise insights into real people, based on real data, collected across 80+ data touch points.

So that you can understand your customer consumer profile vis-a-vis household level income and 40+ expenditure categories mapped to actual residential building precision.

Now, that’s the power of KYH!

WHAT IS LSI®?

Why do two look alike consumers display visibly different consumption patterns?

To know the answers explore Kentrix LSI®
(Lifestyle Segmentation India), a proprietary
and inclusiveconsumer profiling suite, powered
by India Master Customer Data-base
encompassing 91.5 crore Indians.

CUSTOMER ENRICHMENT

Learn and understand consumer personas, not just KYH/Data Universe Video
with economic classification, but also defined as per
lifestyle affinities, beliefs, behaviors and socio-economic aspirations, studied and analyzed from 40+
spend categories, mapped against household level
income through our unique KYH approach.

ONLINE TARGETING OF CUSTOMERS

Don’t know where your precise consumer is located,
amidst the expansive online universe?

Now seamlessly integrate Kentrix India Master customer profiles with lifestyle affinities, product preferences, income-expenditure patterns, financial behaviors and other spending habits.

Kentrix now helps you target specific Indian income groups and consumer segments while enabling razor-sharp upselling, cross-selling and cohort building, resulting in 60% funnel improvement and a 50% reduction on campaign cost.

LOCATION INTELLIGENCE

Where is the highest density concentration per sq meter
of your target consumer persona?

Access from anywhere online data insight platform
with precision down to residential buildings, your consumer’s place of living. Geomarketeer enables you to
access a wealth of point-of-interest Data for sharper
targeting, understand exact footfall potential and
benchmark sales performance, and forecast sales and
identify optimal locations for new sites, all with our
one-of-a-kind Know Your Household (KYH) approach.

EWS: EARLY RISK IDENTIFICATION BY CUSTOMER CONSUMER PROFILE ENRICHMENT

Are you losing out on New To Credit customersdue to lack of accurate consumer insights?

Kentrix EWS Segura profiles 91.5 crore Indian consumers
based on their real-life financial behavior spanning
across income, expenditure, product affinities, spending
habits and deep psychographics through our deep KYH
approach, making it possible for the BFSI industry to
access that information for accurate financial profiling of
customers.

THE KENTRIX DATA USP

What Other's Do?

Typical Market Research Approach:
Sample survey consumers’ behavior is projected
over others

Major shortfalls:

Locations function as per geography-
related criteria:
Consumer profiles and location accessibilities are never evenly
distributed across PIN Codes.

Consumer orientation:
Consumers do not orient themselves according to administrative boundaries for products/services. Accessibility is the key.

What We Do?

KENTRIX
Collecting consumer behavior information on
every household

How we do it:

KENTRIX collates every household purchase behavior information, which makes its consumer segmentation richer, and empirically secured consumer profile information at the highest standards.

Instead of resting its consumer profiling on sample surveyed households in cities and Rural territories as most research agencies do.